Study Shows Massage Therapy is Cost-Effective This study shows that Massage Therapy might be the most effective treatment to improve quality of life for back pain patients among other non-physician practitioners. It also demonstrates that Massage Therapy, along with other specialities such as osteopathic, family/general, internal medicine doctors, and chiropractors were more cost-effective than other specialties for the treatment of back pain. Side note: Currently there is some controversy about the effects of Massage Therapy for low back pain. Some studies show that it is effective, and other show that it may not be so. There seems to be a correlation but causation has yet to be determined. Be skeptical.