Massage Therapy Becomes Regulated in New Brunswick! The “Act to Incorporate the College of Massage Therapists of New Brunswick” passed on December 13 bringing the regulation of the profession one step closer to a majority in Canada. Here are some of the the benefits to regulating the Massage Therapy Profession: For the profession: Massage is becoming more widely accepted in our country as part of the healthcare system. Provincial regulation helps raise the standards of the profession. The more provinces that become regulated, the more hands there are on the table to provide education to the public about the therapeutic effects of massage, and will enable a more widespread.